CCHE designed and managed the interior construction for the new offices of watchmaker TAG Heuer, bringing its administrative teams together in a new building in Signy, on the shores of Lake Geneva. The space provides a high-performance, elegant work environment that remains true to the brand’s DNA. The building was constructed by general contractor Nemaco.
Following a successful bid in an invitation-only competition, the office was designed as a flexible workplace centered around a core that integrates coffee corners and phone booths to foster interaction and conviviality. The modular spaces, designed for teams of 6 to 12, strike a balance between acoustic comfort, flexibility, and well-being.
TAG Heuer’s distinct sporting and technical identity is reflected in a metal ceiling and acoustic baffles that evoke the motion of a racetrack. The warmth of wood and the presence of greenery add a humanizing and calming dimension to the overall design.
