Interior fit-out for the new TAG Heuer offices
CCHE won the invitation-only competition to design the offices of the watch brand TAG Heuer, bringing its administrative teams together in a new building in the La Côte region, in Signy.
The rich and structured programme is organised across five levels around a central core incorporating coffee corners and phone booths. Around this functional heart, modular workspaces for teams of 6 to 12 people promote acoustic comfort and a friendly atmosphere. The layout is complemented by dedicated areas: a VIP lounge, boardroom, cafeteria and agile room. CCHE has infused this fit-out with the DNA of TAG Heuer, designing an environment that is both faithful to the spirit of the brand and centred on team well-being.
The sporting dimension, so closely associated with the world of watchmaking, is expressed through a metal services ceiling and acoustic baffles that wrap around the central core, evoking the movement of a racetrack and creating a dynamic rhythm.
In terms of materials, the project favours a warm, contemporary atmosphere, where the presence of metal elevates the overall composition and asserts an identity that is both industrial and elegant. The wooden core, punctuated by planted planters, creates a visual and spatial thread throughout all floors.
The exhibition design was developed in collaboration with dedicated in-house teams. It features a mini-museum tracing the brand’s history, spans all five levels of the stairwell, and is accompanied by integrated wayfinding.
